Amazon How to Send a Review Link to a Customer

Amazon recently added a "Request a Review" push button to the Order Details folio in Seller Key, raising many questions for sellers. A clarification to the Amazon Communication Guidelines was also posted in November 2019. In this article, we'll discuss both updates and what they mean for tertiary-party sellers.

How Does Amazon'south Request a Review Button Work?

To ship a review request with the Asking a Review button, log into your Seller Fundamental business relationship. Go to the Manage Orders page and select the gild that y'all would similar to request a review for. Click the social club to get to the Lodge Details page, and you should see the button on the top right side of the page.

When you click the push button, Amazon will send a seller feedback and production review asking (in the same bulletin) to the buyer for your order. The bulletin will be automatically translated into the buyer'due south called language. You lot cannot ship a follow upwards bulletin to the same client after the initial request has been sent. Requests can only exist sent from 5-30 days after the order is delivered. Buyers cannot respond to the bulletin. It'due south worth noting that this is a manual procedure in which the seller is unable to customize the message that is sent to the buyer.

Yous can schedule Request a Review automation for 17 Amazon marketplaces using FeedbackFive! Best of all, these requests go results: in a random sampling of over 1200 FeedbackFive customers who implemented this feature, nosotros saw a 41% increase in daily reviews within x days of activation.

Getting started is easy. Just activate the Amazon Feedback and Review Request Template with whatsoever campaign in FeedbackFive. FeedbackFive will and so tell Amazon which of your orders to transport the request for based on your unique campaign settings. You can ready it once and forget it, every bit FeedbackFive will go on to communicate with Amazon via a secure and authorized connection based on the sending rules you select. (Learn more near how to automate Asking a Review messages here.)

Here is a closer look at the linguistic communication Amazon uses in the request:

Your stance matters!
Seller <name> requests yous to share your experience for your recent social club with other Amazon shoppers. Please take a moment to review your recent Amazon purchase. And here is an case of what the bulletin looks like in a buyer'southward inbox:

Although the message in Seller Central recommends requesting Amazon ratings with this method, asking for feedback and reviews through the Amazon Buyer-Seller Messaging service is yet allowed. However, it is very important to follow Amazon's Communication Guidelines when communicating with buyers.

Amazon Advice Guidelines

Amazon recently offered some clarification for Advice Guidelines, although a peek at the Seller Primal thread on the topic reveals that many sellers still take a lot of questions.

The Communication Guidelines state that you lot can only contact a heir-apparent who has purchased from you on Amazon to complete an order or respond to a customer service inquiry. You cannot contact buyers for marketing or promotional purposes in any format.

Hither'due south what yous need to know if you are sending a permitted message to a buyer, based on Amazon's most recent Communication Guidelines. Your message cannot include any of the following:

• More one asking for a review or seller feedback.
• Language that incentivizes or manipulates product reviews or seller feedback.
• Linguistic communication requesting a removal or update of an existing production review.
• Marketing or promotional messaging.
• "[Important]" in the discipline line when the bulletin is not necessary to complete the social club.
• A link to opt-out of messaging.
• Links or attachments that are not needed to complete the guild.
• Logos that display your URL or link to your website.
• Whatever content that is dissimilar from the contact reason selected on the Contact Buyer page if you are sending the message directly from Seller Central.

Amazon besides emphasizes that y'all cannot ask buyers to exit a positive product review in any format, including product inserts. You too cannot only ask customers who had a positive experience with your product to leave a review. Finally, you admittedly cannot offer whatever type of bounty for a customer review. This includes money, gift cards, free/discounted products, refunds, reimbursements and more.

Be sure that any ratings requests include neutral language. Seemingly innocent phrases such equally "Every fourth dimension someone leaves us a review…" can be seen equally problematic. Accept the fourth dimension to review your messaging to buyers and look out for any if/so statements or mentions of customer back up. If you lot have questions about what language is considered acceptable, you tin always contact our Customer Success team for help.

It's worth noting that areas of communication policy that were not previously being extensively enforced are receiving attending. Even if your feedback request message previously passed muster, it may be by time for an update.

Branded Feedback and Review Requests

While the option to asking a review from Seller Central is very helpful, there are notwithstanding many benefits to using a seller-branded email to communicate with buyers. FeedbackFive tin send these messages through Amazon's Heir-apparent-Seller Messaging system. By creating your own message, you can include your branding (once more, be sure that your logo does not include your URL) and customize the message by product. Yous can also access detailed analytics data and test discipline lines to meet what'due south working all-time for your business.

FeedbackFive also allows you to send letters based on your business needs. For example, if you lot need more production reviews for a recently launched product, it'south easy to create a tailored e-mail bulletin for that purpose. If you desire to asking both feedback and reviews, you can customize your email campaign rules to send a feedback request to approximately half of the buyers and a review request to the others. By creating targeted messages that align with your needs as a seller, you are more likely to get the desired results.

Ask For Reviews

Whether you choose to utilise the Request a Review button in Seller Central or automate the functionality with FeedbackFive's timing and email partitioning features, FeedbackFive has powerful features to help you build your seller reputation while saving time. Get a quick overview of the differences betwixt Request a Review letters (Amazon branded) and Buyer-Seller Messaging messages (seller branded) in this chart:

The Request a Review message is a completely TOS-compliant way to ask for reviews. FeedbackFive makes it easy to automatically asking reviews on a continuous basis. Y'all tin besides choose to ship branded seller messages via the Buyer-Seller Messaging service with FeedbackFive, but it's important to follow Amazon's communication guidelines when doing so. If yous have any questions most your review strategy, we are here to help.

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